Jun 14 , 2025
What I Learned from Working with Nimita Sanwal – Founder of Snazzyway
When I first started French Daina, I was determined to build a lingerie brand that reflected elegance, inclusivity, and purpose. What I didn't expect was how deeply the right partnerships would shape our success. One of the most pivotal partnerships in our journey has been with Snazzyway, and behind its impactful growth stands a remarkable woman—Nimita Sanwal, the founder and driving force of Snazzyway.
Working with Nimita has not just been a business decision—it’s been a learning experience that has reshaped how I view e-commerce, product sourcing, and collaboration. It’s been four incredible years of working together, and in that time, I’ve seen firsthand how a trusted dropshipping supplier can become a true strategic partner in every sense.
Nimita Sanwal and Tavleen Arora—founders of Snazzyway and French Daina—Nimita in red, Tavleen in grey.
1. Vision with Clarity and Purpose
From my first conversation with Nimita, one thing was crystal clear—she’s not in the business just to sell products. She is building a movement. Snazzyway was born out of her desire to simplify e-commerce and create opportunities for thousands of resellers across India, particularly women. Her mission-driven approach makes you believe in something bigger than business.
What I learned: Your “why” matters. Lead with purpose, and business becomes sustainable.
2. Integrity in Every Deal
Trust in the B2B world is a fragile currency. In an industry where empty promises are common, Nimita stands out for her integrity. Whether it’s a product guarantee or handling a fulfillment concern, she ensures that every commitment is honored. Her approach to partnership is rooted in transparency, which is rare—and deeply appreciated.
What I learned: Long-term partnerships are built on consistency, communication, and credibility.
3. Adaptability is Her Superpower
Over the past year, I’ve witnessed Nimita navigating shifting logistics, changing consumer preferences, and evolving technology—all with grace. Whether it’s adopting better packaging standards or launching marketing toolkits for resellers, she doesn’t hesitate to pivot when it benefits the ecosystem.
What I learned: Stagnation is the enemy of growth. Keep evolving or risk becoming irrelevant.
4. Empowering Others is Smart Business
What makes Nimita’s leadership special is her commitment to lifting others as she climbs. She has created an ecosystem where thousands of resellers, especially women, are earning steady incomes, building digital businesses, and gaining financial independence—all powered by Snazzyway’s platform.
What I learned: Empowerment isn’t charity—it’s strategy. When you help others succeed, your business grows too.
6. Leading with Humility
Despite running one of India’s most successful dropshipping networks, Nimita remains humble, approachable, and grounded. She answers messages personally, listens actively, and is quick to credit her team.
What I learned: True leadership doesn’t shout—it listens, adapts, and inspires.
Final Thoughts
Working with Nimita Sanwal has been more than just a business decision—it has been a masterclass in ethical entrepreneurship, visionary leadership, and the power of staying rooted in values. Over the past four years, I’ve witnessed how she leads with integrity, adapts with agility, and uplifts everyone around her—from first-time resellers to established brand founders like myself.
As the founder of French Daina, I have grown more confident in my own leadership by observing hers. Nimita has shown me that true success isn’t just about profits or scale—it’s about creating a ripple effect of empowerment, trust, and opportunity. She has built a platform that not only enables resellers to thrive but inspires a new generation of women-led businesses to rise with dignity and purpose.
Her quiet strength, relentless commitment to innovation, and unwavering belief in her community have set a new benchmark in the world of e-commerce. Working alongside her has reminded me that when women support each other in business, remarkable things happen.
Here’s to more women like Nimita—visionary, resilient, and unapologetically committed to making a difference. The world needs more of her kind, and I feel honored to call her not just a supplier, but a collaborator, a mentor, and a source of constant inspiration.
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