Founder stories.
How Indian entrepreneurs really built their businesses – the numbers, the mistakes and what worked.
4 stories

From Wedding Shopping in London to a Global Fashion Destination: How Aashni Shah Built Aashni + Co
Discover how Aashni Shah transformed a personal shopping challenge into Aashni + Co, a luxury fashion business connecting Indian designers with customers across international markets through curated collections, physical retail, and e-commerce.
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From Fashion Editorial to Global E-commerce: How Nisha Kanabar Built Industrie Africa into an International Fashion Platform
Discover how Nisha Kanabar transformed her vision for African fashion into Industrie Africa, a platform connecting emerging designers with international audiences through storytelling, curation, and digital commerce.
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How Eshita Kabra-Davies Built By Rotation into a Fashion Rental Marketplace
Discover how Indian-born entrepreneur Eshita Kabra-Davies turned a personal observation about fashion consumption into By Rotation, a peer-to-peer rental platform that makes designer clothing more accessible while encouraging a more circular approach to fashion.
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Freshworks: How a Customer Complaint Inspired a Global Software Business
Freshworks transformed a customer support problem into a global SaaS business. Founded in Chennai by Girish Mathrubootham and Shan Krishnasamy, the company grew by building easy-to-use software for customer service, sales and IT management. Discover how Freshworks expanded internationally, reached the stock market, and built a global technology brand.
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