Founder stories.
How Indian entrepreneurs really built their businesses – the numbers, the mistakes and what worked.
6 stories

How Madhavi and Anurag Madaan Turned a Dream into a Nature Retreat in Uttarakhand
Discover how Madhavi and Anurag Madaan transformed their dream into Soul Stories Luxury Villas & Resort near Dhanaulti, Uttarakhand. Explore their entrepreneurial journey, the challenges of building in the hills, and their vision for a nature-inspired hospitality experience.
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How Bewakoof Built an Online Fashion Brand for Young Indians
A founder story about Prabhkiran Singh, youth culture, direct-to-consumer commerce, and the difficult business of turning a popular brand into a sustainable company.
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SnazzyTrips Success Story: How a Local Uttarakhand Travel Company Built a Profitable Tourism Business Through Mountain Expertise, Trust and Personalised Journeys
Discover how Rajesh Bisht founded SnazzyTrips in 2003 and built a Uttarakhand-focused travel business that has helped over 250,000 travellers explore the Himalayas through personalised holidays, pilgrimage tours, and authentic local experiences.
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StayVista Success Story: How an Indian Startup Built a Luxury Villa Rental Brand
StayVista’s success story: How an Indian luxury villa rental brand transformed the way people book private holiday homes, built trust through curated stays, and scaled a fragmented vacation rental market.
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Freshworks: How a Customer Complaint Inspired a Global Software Business
Freshworks transformed a customer support problem into a global SaaS business. Founded in Chennai by Girish Mathrubootham and Shan Krishnasamy, the company grew by building easy-to-use software for customer service, sales and IT management. Discover how Freshworks expanded internationally, reached the stock market, and built a global technology brand.
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How an Indian Beer Startup Built One of the Country’s Most Recognisable Beverage Brands — and What Its Financial Crisis Reveals About Growth
Discover how Bira 91 became one of India's most recognisable beer brands through distinctive packaging, innovative branding and ambitious marketing. Explore its rapid expansion, financial challenges and the business lessons every e-commerce founder can learn about scaling sustainably.
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