Stories

Founder stories.

How Indian entrepreneurs really built their businesses – the numbers, the mistakes and what worked.

4 stories

Fashion & Apparel
31 Oct 2026 · 12 min read

From Wedding Shopping in London to a Global Fashion Destination: How Aashni Shah Built Aashni + Co

Discover how Aashni Shah transformed a personal shopping challenge into Aashni + Co, a luxury fashion business connecting Indian designers with customers across international markets through curated collections, physical retail, and e-commerce.

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Fashion & Apparel
31 Oct 2026 · 14 min read

From Fashion Editorial to Global E-commerce: How Nisha Kanabar Built Industrie Africa into an International Fashion Platform

Discover how Nisha Kanabar transformed her vision for African fashion into Industrie Africa, a platform connecting emerging designers with international audiences through storytelling, curation, and digital commerce.

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Fashion & Apparel
24 Oct 2026 · 9 min read

How Eshita Kabra-Davies Built By Rotation into a Fashion Rental Marketplace

Discover how Indian-born entrepreneur Eshita Kabra-Davies turned a personal observation about fashion consumption into By Rotation, a peer-to-peer rental platform that makes designer clothing more accessible while encouraging a more circular approach to fashion.

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Tech & SaaS
10 Oct 2026 · 14 min read

Freshworks: How a Customer Complaint Inspired a Global Software Business

Freshworks transformed a customer support problem into a global SaaS business. Founded in Chennai by Girish Mathrubootham and Shan Krishnasamy, the company grew by building easy-to-use software for customer service, sales and IT management. Discover how Freshworks expanded internationally, reached the stock market, and built a global technology brand.

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